Copywriting Sample – Dacia Jogger

Brief –

A piece of promotional copy of up to 200 words on a brand new car model.

Copy –

Car: Dacia Jogger

The Dacia Jogger is an exciting reinvention of the family car, combining all the best qualities of an SUV, MPV and Estate. The end result is a 7-seater vehicle with spaciousness, length and robust style.

Whether on your daily drive or off exploring the wilderness, the sculpted seats offer comfort for both driver and passengers. Isofix attachments in the second row allow for ease of car seat installation, and the 23 litres of storage areas ensure you will have plenty of space to carry the family essentials with you. Combine that with the latest driver assistance system and the choice of three different multimedia equipment packages, and your Jogger is ready for adventure.

If that wasn’t enticing enough, Jogger now also offers the option of the new hybrid 140 engine, making it Dacia’s first hybrid car. Enjoy the only model of Jogger with an automatic gearbox, reach full economic potential with eco-mode, and know that your car’s energy sources are optimised automatically with its electric start mode.

Don’t sacrifice style, comfort or performance when looking for a family car. The Jogger has all three in abundance, with a variety of options to ensure it is customisable to your budget.

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