Social media can be tricky, as each platform has their own requirements. For example, it is best to post 1-2 times per day on Facebook and Instagram (plus two Instagram stories per day), whilst X (previously Twitter) works best with 3-4 posts per day. Each platform has different types of content too…it could be long text, images, or short and snappy statements.

Each post should have a goal – are you posting purely for entertainment? To encourage engagement? To give your view on current events? To sell?

Social media is also a fantastic way to recycle copy – do you have a post that received a lot of engagement that you could reshare? Or an article on your website that is relevant again?

Your brand voice should be authentic and distinctive. I can create regular, fresh content that works with that brand voice, and helps to keep your audience informed and engaged. I can also work with you to create a social media content calendar to ensure that you are never have to let your platforms run dry.

If you have any questions or would like to discuss things further, please pop over to my contact page and get in touch. I’d love to hear from you!